Redesigning the business: from process digitalization to operational platforms
BUSINESS UNIT BUSINESS INNOVATION
Enrico Lorenzini
Business Unit Director
What does the Business Unit do, which problems does it help solve, and which technical and market areas does it specialize in?
What we do
We focus on business and process digitization. We help organizations analyze their current operating model and, where necessary, envision and design new business models, new channels, and new market opportunities. Our goal is to support customers in moving from an idea or a need for change to concrete, operational, and measurable digital solutions. We work across the entire transformation lifecycle: from process design, through comparison with existing processes to drive efficiency, to the development and go-live of digital platforms. This approach allows us to maintain strong alignment between technology and real business needs at all times.The problems we solve
We step in when companies need to rethink complex processes that are often fragmented or poorly integrated, transforming them into coherent, scalable, and well-governed digital workflows. We support customers in reducing operational inefficiencies, improving coordination across different functions, and enabling new communication and sales channels. Another key challenge we address is the gap between business and IT: our work is specifically aimed at bridging this divide by translating strategic requirements into concrete technological solutions, while avoiding investments that are misaligned with business objectives.Our areas of specialization
From a technical perspective, we design and develop tailor-made digital platforms, working primarily with Microsoft technologies and solutions integrated within the Azure ecosystem. Depending on the use case, we also adopt alternative technologies when they prove more effective in achieving the customer’s objectives. From a market standpoint, we have built strong experience across multiple industries, particularly in the automotive sector, as well as in contexts where process and channel digitization is a key competitive driver. Our approach remains cross-industry and is not limited to any single sector.What experience does the Business Unit have in digitalization projects, and how does it help customers accelerate results?
Experience and project acceleration
We have built significant experience in complex digital transformation projects, which has led us to define a proprietary model we call DesOps. This is an evolution of traditional DevOps methodologies, structurally integrating the design phase as well. This approach allows us to significantly accelerate the initial phases of assessment, requirement gathering, and definition by working in close co-envisioning with the customer. Requirements are not simply collected, but jointly constructed, reducing ambiguity and rework while also speeding up subsequent development and deployment phases.Process and industry expertise
We originated as a Business Unit with a strong focus on custom development, but our value goes beyond software delivery alone. We are able to recommend buy solutions instead of build approaches when mature products already exist and better fit the customer’s needs, always maintaining a pragmatic, results-oriented mindset. A distinctive element is our ability to cross-pollinate experiences across different industries: established practices from one sector—such as fashion—have proven effective even in seemingly distant fields like automotive, introducing new perspectives and innovation models.Which technologies does the Business Unit base its projects on, and how does it differentiate itself from competitors?
The technologies we use
Our solutions are primarily built on Microsoft technologies, integrated within the Azure ecosystem, enabling us to deliver robust, scalable, and secure digital platforms. Technology choices, however, are never ideological: we evaluate the most appropriate solutions on a case-by-case basis, depending on the context and business objectives.What sets us apart
We differentiate ourselves through a strongly consultative and integrated approach that covers the entire value chain—from strategy and design to implementation and adoption. Another key differentiator is our strong focus on adoption, both internally and towards end customers, as well as the integration of Artificial Intelligence into our processes and the solutions we deliver, leveraging it to increase efficiency and quality.Which projects best represent the Business Unit’s experience?
A reference case
A project that truly embodies our experience is our collaboration with Toyota Europe. For over ten years, we have been designing, developing, and operating a European lead management, sales, and after-sales platform. The solution covers the entire customer lifecycle, from the first point of contact through to post-sales, and stands as a concrete example of how technology and business can evolve together over time.What results does the Business Unit achieve through its projects, and how does it measure performance?
Results for customers
We work with our customers to define shared KPIs that make it possible to measure the actual return on digital investments. The goal is to ensure that every platform and solution remains consistently aligned with the company’s real business needs, whether in the launch of new channels or in the optimization of existing processes.Internal results
Internally, we monitor the allocation of skills and resources across projects, with the aim of maintaining a high level of delivery quality and maximizing the impact of the activities carried out together with our customers.What value does the Business Unit represent, and what message does it want to convey to the market?
Our value
We help companies transform ideas, processes, and business models into concrete, operational, and measurable digital platforms. Our work combines business vision, consulting expertise, and technological solidity, with a pragmatic and results-oriented approach.Communicating the value of our approach
We aim to convey our ability to deeply understand our customers’ businesses and translate that understanding into effective digital solutions. Process knowledge, combined with cross-pollination of experiences from different markets, enables us to deliver real innovation and support customers along sustainable transformation journeys over time.
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